Hi,
I’m Alex Sanchez!
I am
your new blogger, social media strategist and I write about profitable online
marketing strategies.
Hopefully this article will provide some
building blocks to get you started and look at typography with different eyes.
What is typography? According to Creative Bloq Typography
is, quite simply, the art and technique of arranging type. It's central to the
work and skills of a designer and is about much more than making the words
legible.
Normally a graphic designer will design at least 19 different things. Look at the illustration no. 1.2 found in Creative Bloq. A designer faces challenges like the size, the height of each character is versus the width of each character which spans the body of the letter plus a space that acts as a buffer with other letter. Other challenges include leading, tracking and kerning, measuring, hierarchy and scale.
Designers will often study Latin type and
typography development, Non-Latin letterforms, Introduction to designing
non-Latin scripts among other topics.
Font Diner, is a type boutique, a
conglomerate of designers have come together to design fonts specially for the
food industry. One of their latest releases is the font named, Mister Brown.
You can buy this sensational font for only $39.00 USD. If you are starting a
business in the food industry this is quite a good investment to be original
.
.
In this design we can appreciate the typeface chosen, with its particular weight and style that leaves an impression not only in paper but in our minds too. This font offers a spectacular serif that invites to continue eating!
Designers nowadays have different software
choices and it has opened up in the last few years on the Mac. The current
industry standard seems to be Adobe Illustrator, FontLab Studio (Mac and
Windows), Glyphs and Robofont.
I hope that you have enjoyed reading about
typography and learned a tiny bit about how much work goes into designing
letters that are more pleasant for our eyes.
Check out more about this font and other ones and SHARE this Blog.
Sources: Creative Bloq, Font Diner, Typedia,
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