DentsuBos for The Center for Addiction and Mental Health

DentsuBos launched a new video a few days ago. Media attention hasn't yet taken off, however it will go viral very soon. The campaign touches on a sensitive issue in a creative way.

The video is a clear invitation for anyone struggling with addiction. The video is a good way for starting to think about getting help. It is people's choice to start big, start small, start tomorrow, today or next year. Thinking it’s time, is the first step. Congratulations to DentsuBos for such an endearing campaign!

 CAMH is a consortium of mental health clinics at several sites in Toronto, Ontario, Canada. Its name in French is Centre de toxicomanie et de santé mentale.

DentsuBos is encouraging the use of hashtags on social media to inform people of the dangers and current situations of people struggling with addiction. Check out the posters developed by the ad agency. They are very well executed and thought.

The video presents a series of photographs animated and culminates with real and sincere testimonies.


Video:



Poster:

DDB Canada for NETFLIX

DDB Canada is based in Vancouver too, they have graced us with a motivational video. It was debuted on December 20th and has more than 230 thousand hits. There aren't many comments, however some of the users have said really good points:

"Effin [sic] epic! if I'm not mistaken the movie they are trying to spoof is "Any Given Sunday" and the speech was done by Al Pacino."

Every word and every image we watch are part of our vocabulary and this campaign shows exactly that. that makes it great.

"Pep Talk" - Netflix Canada - HD

Wondering who is behind this? via

Credits:

Client: Netflix Canada

Agency: DDB Canada Vancouver

Executive Creative Director: Dean Lee, Cosmo Campbell

Creative Director: Dean Lee, Josh Fehr

Associate Creative Director: Daryl Gardiner

Copywriter: Jessica Schnurr            

Art Director: Daryl Gardiner

Agency Producer: Karen Brown

Account Team: Patty Jones, VP Client Services Director; Roger Nairn, Account Supervisor

Strategy: Rob Newell

Social Media Strategy: Marty Yaskowich

Production Company: Partners Films 

Director: Michael Downing

Director of Photography: Andre Pienaar    

Executive Producer: Gigi Realini

Producer: Shannon Barnes

Post-Production Company: Cycle Media 

Editor: Matthew Griffiths

Colourist: Claudio Sepulveda

VFX/Animation Co: Peter DeBay  

Audio House: Wave Productions 

Audio House Producer: Craig Zarazun

Audio House Engineer: Craig Zarazun

Music Composer: Bob Smart

Casting Agency: Steven Mann

Media Company: MEC Global

Toronto FC ad campaign by SID LEE

SID LEE is preparing a surprise for everyone; here is a teaser of their latest ad campaign. The snippet is 10 seconds long and was released on Jan 8^th. It’s gotten over 41,000 views. Next Monday, January 13^th, SID LEE will launch the campaign in full for all of us to see.

The campaign is named "It's A Bloody Big Deal!" Enjoy watching and commenting.