DentsuBos for The Center for Addiction and Mental Health

DentsuBos launched a new video a few days ago. Media attention hasn't yet taken off, however it will go viral very soon. The campaign touches on a sensitive issue in a creative way.

The video is a clear invitation for anyone struggling with addiction. The video is a good way for starting to think about getting help. It is people's choice to start big, start small, start tomorrow, today or next year. Thinking it’s time, is the first step. Congratulations to DentsuBos for such an endearing campaign!

 CAMH is a consortium of mental health clinics at several sites in Toronto, Ontario, Canada. Its name in French is Centre de toxicomanie et de santé mentale.

DentsuBos is encouraging the use of hashtags on social media to inform people of the dangers and current situations of people struggling with addiction. Check out the posters developed by the ad agency. They are very well executed and thought.

The video presents a series of photographs animated and culminates with real and sincere testimonies.


Video:



Poster: